Special K

Special K were seeing red

The Challenge

In a declining category, Special K were stepping away from their iconic red branding to drive reappraisal of their brand.

The Solution

  • Barrier – They needed to bring their live in colour campaign to life in a way that got shoppers excited.
  • Focus – We showcased the brand’s variety with the campaign ‘Let Special K Surprise you today’; focusing on the range of colours, ingredients and textures.
  • Mechanic – We created a multi-touchpoint campaign with messaging tailored by point in the customer journey.

The Results

440m

impressions

£1.35

CPM

45

media channels

Category
case studies