Moving away from their iconic colour

Special K were seeing red

Moving away from their iconic colour

Special K were seeing red

The Challenge…

In a declining category, Special K were stepping away from their iconic red branding to drive reappraisal of their brand.

The Challenge…

In a declining category, Special K were stepping away from their iconic red branding to drive reappraisal of their brand.

The solution?

Barrier:

They needed to bring their live in colour campaign to life in a way that got shoppers excited.

Focus:

We showcased the brand’s variety with the campaign ‘Let Special K Surprise you today’; focusing on the range of colours, ingredients and textures.

Mechanic:

We created a multi-touchpoint campaign with messaging tailored by point in the customer journey.

The solution?

Barrier:

They needed to bring their live in colour campaign to life in a way that got shoppers excited.

Focus:

We showcased the brand’s variety with the campaign ‘Let Special K Surprise you today’; focusing on the range of colours, ingredients and textures.

Mechanic:

We created a multi-touchpoint campaign with messaging tailored by point in the customer journey.

The results?

440m

impressions

£1.35

CPM

45

media channels

The results?

440m impressions

£1.35 CPM

45 media channels

Bringing it to life..