Repositioning Seriously Strong Cheddar

The tastiest cheese in the store. Seriously.

The Challenge…

Seriously Strong had an unusual barrier – their name. Why? Despite it being the tastiest of Cheddars, it wasn’t always viewed as a family friendly cheese as Mums were scared their kids wouldn’t eat it because of it being too strong to handle!

The solution?

We took a two phased approach to the campaign,  to ensure that not only we’re we putting Seriously Strong at the forefront of the customer’s mindset, we were pro-actively re-aligning the perception of their cheese within the market. 


We focused on the taste used visuals of a child – showing Mum that it was the right choice for her family.

Mechanic :

We closed the deal by giving her a guarantee – if her family didn’t love the cheese, she’d get her money back.

The results?






sales uplift