Driving awareness for McCain

Not as good as mums but better than your aunts

Driving awareness for McCain

Not as good as mums but better than your aunts

The Challenge…

McCain wanted to drive awareness of their frozen roasts launch.

The Challenge…

McCain wanted to drive awareness of their frozen roasts launch.

The solution?

We took a two phased approach to the campaign,  to ensure that not only we’re we putting Seriously Strong at the forefront of the customer’s mindset, we were pro-actively re-aligning the perception of their cheese within the market. 

Barrier:

The frozen aisle is the last place Mum visits so it was important we talked to her early in her shop.

Focus:

With Sunday roast a key usage occasion, we knew she’d be picking up the meat and the condiments first!

Mechanic:

We stickered chicken with a ‘Try me free’ offer and set up a partnership with Colman’s to get a McCain barker at the condiments shelf.

The solution?

We took a two phased approach to the campaign,  to ensure that not only we’re we putting Seriously Strong at the forefront of the customer’s mindset, we were pro-actively re-aligning the perception of their cheese within the market. 

 

Barrier:

The frozen aisle is the last place Mum visits so it was important we talked to her early in her shop.

Focus:

With Sunday roast a key usage occasion, we knew she’d be picking up the meat and the condiments first!

Mechanic:

We stickered chicken with a ‘Try me free’ offer and set up a partnership with Colman’s to get a McCain barker at the condiments shelf.

The results?

£1.31 CPM

14.2% uplift

The results?

20.6m impressions

£1.31 CPM

14.2% uplift