McCain Roasts

Not as good as mums but better than your aunts

The Challenge

McCain wanted to drive awareness of their frozen roasts launch.

The Solution

  • Barrier – The frozen aisle is the last place Mum visits so it was important we talked to her early in her shop
  • Focus – With Sunday roast a key usage occasion, we knew she’d be picking up the meat and the condiments first!
  • Mechanic – We stickered chicken with a ‘Try me free’ offer and set up a partnership with Colman’s to get a McCain barker at the condiments shelf.

The Results

90.6m

impressions

£1.31

CPM

14.2%

uplift on barkers

Category
case studies