Frijj wanted to shake up the category

(Excuse the pun)

The Challenge…

Frijj wanted to drive awareness of their Frijj light product launch.

The solution?

We took a two phased approach to the campaign,¬† to ensure that not only we’re we putting Seriously¬†Strong at the forefront of the customer’s mindset, we were pro-actively re-aligning the perception of their cheese within the market.¬†

Barrier:

As a reduced sugar variant, we were talking to a new shopper audience.

Focus:

We created a campaign using targeted channels that would effectively reach those shoppers without wastage.

Mechanic:

Knowing that they spend their time online, we built a digital display campaign that drove shoppers to the online point of purchase.

The results?

7.5m

impressions

3.7m

users reached

9.2K

clicks to tesco.com