Frijj

Frijj wanted to shake up the category

The Challenge

Frijj wanted to drive awareness of their Frijj light product launch.

The Solution

  • Barrier – As a reduced sugar variant, we were talking to a new shopper audience.
  • Focus – We created a campaign using targeted channels that would effectively reach those shoppers without wastage.
  • Mechanic – Knowing that they spend their time online, we built a digital display campaign that drove shoppers to the online point of purchase.

The Results

7.5m

impressions

3.7m

users reached

9,200

clicks to tesco.com

£2.39

CPM

Category
case studies