We were started back in 2008 by our founders Matt and Joel.

The two of them were working for dunnhumby when they saw an opportunity to transform the shopper media industry. With just £1000 between them and set up in Matt’s bedroom for an office, they launched Capture.

We have had a few homes since then, growing from a team of two to over sixty people across multiple locations. We’ve broken ground with both retailers and brands to build co-marketing campaigns that create tangible commercial value. We are Capture and our mission is to transform shopper media.

Mirella Mockbel

Planning Director

What do you do?

Lead the planning team in leveraging data and strategic insight to create effective communication and media plans that resonate with shoppers, enabling change in behaviour and driving action.

What do you love most about the role/team/working at Capture?

The diversity of our client portfolio means that no day is the same at Capture. I enjoy applying strategic and creative thinking to solve diverse client challenges across multiple different categories.

What has been your proudest moment while working here?

Start building the foundation for a strong planning department that matches Capture’s ambitious plans for growth and its mission to transform shopper media.

What are you known for in the office?

My famous phrase: “Show me the stats/insights!”


the team