The two of them were working for dunnhumby when they saw an opportunity to transform the shopper media industry. With just £1000 between them and set up in Matt’s bedroom for an office, they launched Capture.
We have had a few homes since then, growing from a team of two to over sixty people across multiple locations. We’ve broken ground with both retailers and brands to build co-marketing campaigns that create tangible commercial value. We are Capture and our mission is to transform shopper media.
What do you do?
We evaluate the effectiveness of our shopper campaigns using a test vs control methodology. My role is to glean insight from the data so that we constantly improve our service to our clients by applying these learnings to future campaigns.
What do you love most about working at Capture?
I love the variety! On a daily basis I get to work with so many different clients. From frozen potatoes, tea, crisps, energy drinks and baby food! My internal clients are fabulous, energetic and enthusiastic and always striving to improve their ways of working.
What are you known for in the office?
Being South African. Being REALLY enthusiastic about data.