05 Jun Thought piece: 5 steps to success for brand partnership campaigns
5 steps to success for brand partnership campaigns
Written by Laura Martin, Senior Client Executive, Capture.
There are several reasons why partnering with another brand is a great idea for a shopper campaign. Increased visibility, reduced media costs, out of aisle exposure and the potential to reach a new audience to name but a few. However, the implementation of brand partnerships is notoriously tricky, and various hurdles must be over-come to ensure a campaign is delivered successfully and with all brands involved benefitting.
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