The
shopper
media
category
is broken

You can’t walk round the marketing departments of major brands without hearing about the importance of shopper marketing. Phrases like ‘We must think about the shopper’ and ‘how do we bring this idea to life in store’.

And retailers get it too. The number of ways for shoppers to transact are rising, store formats are changing and the fight for marketing spend is nothing short of brutal. The importance of the in-store experience has never been more critical.

But creating successful co-marketing campaigns between brands and retailers has been notoriously difficult.

That’s where Capture come in: we’ve broken ground with both retailers and brands to build great marketing campaigns that create tangible commercial value.

our
mission

is to transform shopper media

We believe that shopper media is the most valuable marketing £ a brand can spend. We’re striving to make it more reliable, transparent and effective than any other media. Together with our brands and retailer partners, we want to change the category for the better.

What
We’re
Doing

revolutionising the way shopper media is bought, planned and measured.

insight-led media planning

For brands looking to run campaigns with retailers, there are thousands of media choice to choose from, managed by a range of media owners. Our proprietary cross-retail media planning tool, PlanFlex™, enables us to build effective plans based on a database of over 4,000 previous campaign results.

efficient media buying

Capture has a dedicated media buying team who focus exclusively on purchasing shopper media campaigns from retailers and their media partners. We’ve spent over £40m on shopper media in our time, which gives us unique scale & knowledge.

campaign management

Making a campaign happen can be hard work and it means joining the dots across a number of contacts internally, across agencies and with retailers. We act as a single point of contact, making sure campaigns successfully go from plans to bookings.

media evaluation

We are passionate about the power of post-campaign evaluation. We measure the impact of everything we run to give brands and retailers the tools they need to prove that shopper media works.

What
makes
us
different?

shopper media expertise

We know more about shopper media than anyone else. We know how to make it work, and importantly how to get a return for the brand’s investment. We design campaigns with the shopper firmly in mind using our in-house shopper media tools.

track record

We’ve run over 5,000 campaigns in our history across 12 retailers. We’ve built teams inside retailers and we’ve sat inside brands to make campaigns happen. We understand what makes brands and retailers tick, and we know how they can best work together.

fantastic people

Other companies say it, but we believe it – our people are our biggest asset. We value talent over experience and we give people real opportunities. They are passionate about shopper media & changing the industry for the better.