You can’t walk round the marketing departments of major brands without hearing about the importance of shopper marketing. Phrases like ‘We must think about the shopper’ and ‘how do we bring this idea to life in store’.
And retailers get it too. The number of ways for shoppers to transact are rising, store formats are changing and the fight for marketing spend is nothing short of brutal. The importance of the in-store experience has never been more critical.
But creating successful co-marketing campaigns between brands and retailers has been notoriously difficult.
That’s where Capture come in: we’ve broken ground with both retailers and brands to build great marketing campaigns that create tangible commercial value.
We believe that shopper media is the most valuable marketing £ a brand can spend. We’re striving to make it more reliable, transparent and effective than any other media. Together with our brands and retailer partners, we want to change the category for the better.